As Goodwin House’s Chief Strategy & Marketing Officer, Lindsay Hutter leads strategic efforts to fulfill the mission and expand the ways and places in which Goodwin House Incorporated (GHI) serves seniors, exploring new approaches and partnerships while also seeking ways to enhance the GHI residential communities and other programs such as Goodwin House at Home, and GH Palliative Care and Hospice.
Lindsay also leads the organization’s brand, marketing, and onboarding experience, ensuring that prospective residents and members receive a warm, welcoming, and informative experience as they consider the options that Goodwin House offers for their future, and later select Goodwin House as their life care community and provider. Lindsay also is responsible for GHI public relations and communications programs, helping to share the Goodwin House story, including the GHI commitment to “support, honor and uplift the lives of older adults and the people who care for them.”
A resident of Fairfax County, Lindsay’s career spans leadership positions in change management, market innovation, and marketing and communications. Before joining Goodwin House, she served as SVP of Communications, PR & Structured Innovation for the Data & Marketing Association where she identified and built programs to increase member value and accelerate industry success. Previously, Lindsay was EVP of Change & Internal Communications at global consultancy Hill + Knowlton Strategies, where she launched and led the Global Change Management & Employee Engagement Practice.
Lindsay holds a B.S. degree in Journalism and Mass Communications from the University of Kansas and an M.A. in Political Science from Northwestern University.