Robert “Rob” Liebreich was appointed President and CEO of Goodwin House Incorporated (GHI) in May 2019. Rob’s selection was the result of a six-month national search for an executive dedicated to the Goodwin House mission of supporting, honoring and uplifting the lives of older adults and the people who care for them, while furthering the entrepreneurial drive and empathetic spirit of the organization. He is energetic, compassionate and imaginative, as well as a leader who intentionally pursued a career in senior living.
Prior to joining GHI, Rob was executive director of the Asbury Methodist Village (AMV), a not-for-profit continuing care retirement community located in Gaithersburg, Maryland. Expanding across 134 acres in Montgomery County, the community consists of homes, villas and apartments that accommodate 1400 residents and 800 staff members. Rob joined Asbury in 2016 and, under his management, AMV achieved its best financial year in over a decade.
Rob has held senior positions in marketing and operations for senior living organizations, in both the local Washington-Baltimore metropolitan area and the Pacific Northwest. Prior to joining Asbury Methodist Village, Rob served as regional general manager for Aegis Living and start-up manager for Aegis on Madison in Seattle, WA.
Before joining Aegis Living, Rob served as the executive director of Skyline at First Hill, a high-rise Life Care retirement community in Seattle that provides independent living, assisted living, memory care and skilled nursing. Rob also has served as the associate executive director for Oak Crest Village, a not-for-profit community in Parkville, MD, where he helped manage a team of 1,170 employees serving more than 2,150 residents. Before entering the senior care industry, Rob worked as a project manager for various telecommunication companies.
Rob has a Bachelor of Science degree in Business Administration and International Business and Marketing from Georgetown University, and a Master of Business Administration with a concentration in Senior Care and Housing from Johns Hopkins University. Rob also has spent time studying European integration, European art history and German language at the Institute of European Studies in Vienna, Austria.